Short Note 1

Between my longer [more researched] posts I have decided I want to include some [off the cuff] shorter related links and text relevant to my PhD research. As I am starting to locate more and more materials, I hope by sharing as much as possible I can start to engage my [few] visitors around the topic of a future VLE into the discussion.

If you follow me on twitter you will find many more links and sources but less curating, here I hope to curate the more interesting finds on a more regular basis than the longer posts.

This week I have 3 edutech videos you may enjoy

Please feedback or tweet / follow me @adamprocter

State of Union – Managed Learning Environments (MLE)

You only have to ask a colleague about Blackboard to find that there is rarely a positive word to be said about this system. However if there is negative comment this is usually followed by tips to improve such a system; in fact everyone seems to know how to ‘fix’ Blackboard. Other staff are indifferent and so long as they can upload course materials then the ever present blackboard will be there to support students all year round. These content delivery systems do their job and of course there are many reasons why having materials available is good. However Blackboard and such systems often promise to enhance education and yet there is very little evidence that this is the case.

Despite the widespread application of digital technologies in higher education there is scant evidence to suggest that these have had a significant impact on student learning (Bainbridge, 2014)

Content delivery systems currently supplement teaching and can allow for additional tasks, lecture capture, wiki’s, blogs and other such tools. But it is worth noting that within Higher Education their introduction appears to have been driven from agendas that had little to do with enhancing education.

This imposition often reflects what amounts to a thoughtless approach to teaching and learning, in which pedagogy is side-lined by neo-liberal practices of efficiency and surveillance (Hannon and Bretag, 2010; Holley et al., 2011). (BainBridge, 2014)

Numerous JISC 1 reviews and reports (2002) indicate that systems have indeed been adopted and the install base have grown yet there is little in most reviews on the educational impact.

While these points of view are both true my own focus is not on whether learning has occurred or whether a large install base is a positive thing, rather, I want to propose that there is a chance to reimagine the Learning Management System (LMS) from the ground up and to imagine it from a new perspective, namely a design perspective (specifically within the context of Art & Design Higher Education).

For now let’s call it a design led learning system (DLS).

I am not going to defend the need for a digital learning environment, but I agree that In education it is often taken for granted that technologies can ‘enhance learning’(Kirkwood, Adrian and Price, Lind, a 2014). So this research and related outcomes will not take a technology focussed approach but a design led approach and one that uses the current conditions to suggest we stand at the cross roads were we have the technology (good network infrastructure), we have the features (the web), but we don’t yet have the right experience.

Many may argue that the Personalised Learning Environment (PLE) will offer the answer. I think this will play a large role, however I still think (for now) there is a place for a Institutional Learning System (ILS), but one that fosters communities of practices and establishes new behaviours. I also argue that the MOOC (c or x) is not delivering this outside of an institute, although interesting I see this as another reinvention of the wheel with the suggestion that technology alone could disrupt specific location based learning within Education. Within the field of Art & Design education many argue for the studio culture (Murphy, 2012), with which I totally concur. Indeed the studio is where the best work is done and the chance to actually sit side by side with creative thinkers in creative surroundings and experiment is crucial. However I suggest there is a place for an ILS, perhaps it is just a repository of documents, a few blogs and lecture capture system. But I suggest we could try a brand new approach and, further, that stagnate systems such as Blackboard and the numerous re-inventions of Blackboard are in fact getting the starting point wrong.

It’s like Blackboard, I hear them say, but with… (2014, Watters)

Blackboard, you’ll often here these entrepreneurs say, is “ripe for disruption”. (2014, Watters)

Many of these “new” Blackboards are being created from or with the “Silcon Valley” startup mentality; the Valley are all over Blackboard seeing it being ripe for disruption. These start-ups are the lean, mean and agile machines that can offer a pace of change that Universities supposedly can’t, yet much like Blackboard they have a technology or business focus point. We now see some VC companies such as Pathbrite appearing on the scene offering free online Portfolios to students, with the option for Universities to purchase the Pathbrite LMS as a grass roots attempt to disrupt Blackboard. (2014, Further, others are seeing the potential to mine data from these systems, using this data in all kinds of potentially invasive ways.

Lets briefly review old Blackboard

Blackboard arrived (founded in 1997) in the middle of the dot com boom and bust, securing investment from AOL, Dell and Pearson and was profitable in the first year. Blackboard went public in 2004 and in 2006 was granted a patent for Internet-based education support system and methods. This was followed the same day by suing Desire2Learn (a blackboard competitor) for patent infringement which was only later settled in 2009 when the US patent office revoked the patent. This damaged Blackboards reputation and they soon reverted to a Private company. Another key factor to Blackboard dominance beyond early to market, was aggressive business tactics proposing that the system supported the administrative needs of institutes. (2014, Watters) Blackboard is very much a “business first” organisation that has now established itself in numerous institutes world wide.

Blackboard costs can be huge for an institute: figures of $300,000 are not unusual. Another reason for VC interest indeed, and it can take even more years for Universities to consider changing and even more to actually change such a change is so costly that caution is a major factor. With the technology since 2001 really not changing much software providers attempts to out perform one another on features, or on sales tactics (Insidehighered, 2014). One huge road block, even after deciding one system supports the administrative and teaching functions within an institute better, can be that of staff re-training. So often it’s “better the devil you know” which brings these factors together and this make change increasingly hard.

Innovation indeed seems to be stuck in the world of features (technology) and commercial interest. Change is hard, although there is recognition that there is a need to have something better. What we then often see attempts to combat the slow moving institutional change via a proliferation of systems across a University.

Many would agree with Groom (YYYY) Blackboard is profiteering from the efforts of others However this proliferation of systems in turn adds to confusion. Staff may not even know there is a better option already installed and often these new systems are created within Computer Science Departments or tech savvy individuals who can connect open source projects together. These individuals within various faculties (Madsen-Brooks 2013) will doubtless use good knowledge of the administrative and learning needs of there students. But I argue again that these internal “startups” are often technology or administrative focussed or eventually left to languish on the shelf in the long run and that they are not daring or able to step far enough away from reinventing the wheel beyond the exception of perhaps installing a “cheaper”, more “customisable” and “open” system, such as Moodle 2.

New paradigm required

The tension between new tools and old practices should give you a hint. It’s simple to introduce iPads into the classroom, for example. It’s much more difficult to use them to do entirely new things, particularly things that run counter to how classrooms have operated in the past.

We have too often seen this scenario play out with sectors slow to adopt a new practice whether that be the music industry and Napster or the publishing industry. The also stagnate digital publishing sector attempts to mirror current paradigms in a new space. Even the Apple WATCH is coming under fire and I think rightfully so for using the term WATCH, much like the term Blackboard, it hangs onto notions of previous practice.

It’s like calling a smartphone a pocket watch, or a computer an electronic abacus. (Debenham, 2015)

I shall attempt to see if a design led, Apple-inspired design authoritarian approach to the question of the LMS could offer up alternatives. I want to look at an LMS that hangs its decisions around user experience and user led design, which is not about making the interface bluer, prettier or bowing to feature pressure but takes its lead from a manifesto and at each step looks to delight3.

the learner4.

As we move forward, “building the digital institution,” I think we must retrace and unwind some of these connections.” (Watters, 2014)

In this post I have sought to set the scene. It is a call for commentary or additional resources that people feel I should look at. My next steps are to look at the role of the Design Manifesto and the visual representation of data (infographics).

Thank you @adamprocter

  1. Historically, JISC stood for Joint Information Systems Committee but over the last decade we have evolved and as a company we are now known as Jisc.
  2. Moodle is often seen as the alternative to Blackboard due to the open source nature of the project. Moodle was created in 1998 and its timing is very similar to Blackboard. The Open University took on the decision to use Moodle in 2005. Due to its customisable nature, many have enabled the Moodle system to fit better their own institutes’ administrative needs and perhaps reduce costs of buying (subscribing to) Blackboard.
  3. I will unpack this term later on but it refers for now with a paper I produced for the First International Workshop on “Understanding Delight in Design: User Experience, Technologies and Tools”.Paper.
  4. I use the term learner here to include the teacher and will unpack this concept more later.


(dont look ! need to sort out !)

Reclaiming Innovation (n.d.) Reclaiming Innovation, Available at: (Accessed: 27 November 2014).

Madsen-Brooks, L. (2013) True innovation in Higher Ed will emerge from faculty-driven, open-source projects, not start-up commercialisation. Available at: (Accessed: 27 November 2014).

Northwestern and Washington State U., with similar needs, pick different learning management systems @insidehighered (n.d.) Northwestern and Washington State U., with similar needs, pick different learning management systems @insidehighered, Available at: (Accessed: 29 January 2015).

Bailey, P., MLE landscape study executive summary. (JISC)

Debenham, A. (2015) Android Wear and the Moto 360 Browser

, Available at: (Accessed: 29 January 2015).

Excerpt From: Audrey Watters. “The Monsters of Education Technology.” iBooks.


Excerpt From: Audrey Watters. “The Monsters of Education Technology.” iBooks.

Excerpt From: Audrey Watters. “The Monsters of Education Technology.” iBooks.


“The technology hasn’t changed much in the intervening decade. (And the phrase “content delivery system” is still used to describe online education, sadly.)”

“The learning management system is a silo, a technological silo, by design.”

“it’s a reflection of the institution of education. The LMS silo works because we tend to view each classroom as a closed entity, because we view each subject or discipline as atomistic and distinct. Closed. Centralized. Control in the hands of administrators, teachers, and IT but rarely in the hands of learners.”

Excerpt From: Audrey Watters. “The Monsters of Education Technology.” iBooks.

Bainbridge, A., 2014. Digital technology, human world making and the avoidance of learning. Journal of Learning Development in Higher Education, pp.1–17.

I make the case that digital technologies are being imposed upon formal learning environments, particularly focused within HE and often associated with the ‘student experience’ agenda (DfES, 2005; HEFCE, 2009)

United Kingdom government judge it necessary to provide policy and strategy documents to encourage their uptake in HE (DfES, 2005; HEFCE, 2009)

Kirkwood and Price (2014), in their review of technology-enhanced learning (TEL), note that the £12 million government allocation represents a significant investment in schools and universities. It is surprising that in a profession that can often be heard bemoaning the lack of fiscal support, that the £12 million has not had the impact it was expected.

Significant voices in the world of TEL agree; Baume (2013), Beetham (2012), Hannon and Bretag (2010), and Holley et al. (2011) all raise concerns that the technology is taking over from pedagogy and crucially the practices of efficiency, surveillance and an apparent ‘opening up’ of HE, all detract from thinking about learning.

Psychoanalysis teaches us that learning is a complex and difficult process, influenced by defence mechanisms that protect the individual from the anxiety inherent in confronting new knowledge. The use of technology in HE can therefore be located within a discourse of psychological defences, where the teacher and learner, influenced by an unconscious ‘passion for ignorance’ and simplistic split thinking, are seduced to avoid engaging with the difficulties and anxieties associated with learning. Instead, the seduction leads to fetish-like confused attempts to find satisfaction in learning mediated by digital technologies. Unfortunately, this technological product of human world making, with its own logic, ultimately confronts and maintains the damaging disruption of the dialogical holding environment relationship.

Kirkwood, Adrian and Price, Linda (2014). Technology-enhanced learning and teaching in higher education: what is ‘enhanced’ and how do we know? A critical literature review. Learning, Media and Technology, 39(1) pp. 6–36

Some reviews focus on assessing the uptake of technology in the higher education sector (e.g. Walker, et al. 2012).

There are reviews undertaken to synthesise findings relating to a particular technology (e.g. Naismith, et al . 2004; Kay & LeSage 2009; Sim & Hew 2010) or discipline

area (e.g. Arbaugh et al. 2009; Papastergiou 2009). Others reviews attempt to provide a meta analysis of findings from experimental or quasi experimental studies of the effects or impacts of TEL projects across the sector (e.g. Means

et al. 2010; Tamim et al. 2011).

Many of the studies reviewed concentrated on the means: replicating and supplementing existing teaching. Fewer considered the second aim how.

The potential of technology to transform teaching and learning practices does not appear to have achieved substantial uptake, as the majority of studies focused on reproducing orreinforcing existing practices

Radical Ideas for Reinventing College, From Stanford’s Design School | WIRED

2 pressures

“abundance of new technology is starting to make us ask questions about what is the meaning of online learning and what does it mean to higher education”

“what happens if they are use to new tools from elementary school and they arrive and come to lecture rooms”


“the cost / social and economic value”

HE to help estalish social mobilty.

Walter, A. and Spool, J. M. (2011) Designing for Emotion.

Murphy, C. (2012) ‘On Creative Spirit’, in The Smashing Book 4.



I plan to research the potential to create an experience rich engagement for learners who are both creating and contributing to online learning materials via a platform that is design-led and experience driven taking into consideration todays robust networked infrastructure and connected society.

A more delightful and design considered virtual learning environment (VLE) could provide a better experience for tutors and students, that both predicts and establishes new behaviours.

Potential core question

Could a brand new platform guided by delightful, design-led & ethical consideration enhance the tutor and student VLE experience ?


Jussi Parikka –

Hugh Davis (Director of CITE) –


Through my PhD Research I will suggest that now is an opportune time to shake up the status quo and a chance to re-imagine the approach to a VLE.

I propose that although some new learning environments are being created such as the trend in MOOCs (massively open online courses) and less recently open education repositories these are often driven by marketing, business or technology(features) and that there is a void for an experience and design-led VLE specifically within design education.

Blackboard is profiteering from the efforts of others (Groom)

The research and outputs I create will encompass the ethos of the new Indie Tech Manifesto (Balkan, 2014), launching in July 2014, this manifesto born from the Edward Snowden leaks and the privacy issues around ‘free’ services has 3 core principles.

  • Design-led
  • Free and Open
  • Independent

I will argue that just as we have seen teaching in the classroom move from the content driven to the experience driven, the same principles can apply to the VLE where focus must shift from the features and tech to a design-led concept that goes beyond the functional but provides a truly “delightful” (Walter, 2011) learning experience.

To take a design-led yet open source approach will allow space to create and experiment with new paradigms around interface, user behaviour and interaction with screen located learning materials.

Technology that is transparent is easy to use and has little demands on the cognitive energy of the user. Transparent technology is often referred to as ‘user friendly’ in that it allows the user to ‘see through’ the device into what it is able to do for them. (John & Wheeler, 2008; p 96)


My PhD is research led practice and the aim is to create a number of online experiments (prototypes) and user testing aimed at Art & Design higher education staff and students.

Through these experiments and written reflection I will look to develop an appropriate visual language around the access of online design education materials through the interface.

By building various prototypes that are learning materials focussed, community of practice focused and support both inside and outside the classroom this research hopes to culminate in a brand new open source VLE for use within Art & Design higher education.

There are links and synergy specifically with the Graphic Arts (GA) research hub inkubator already formed under Derek Yates, inkubator would be an ideal vehicle for the research, experimentation and user testing of the products produced.

I would like to ensure that considerations for a VLE embrace the delivery medium (networked devices/screens/context) and that the design of the VLE scaffolds from the learning materials and builds out, I want to considering a transparent experience that can transition from the virtual to the “in person” and allow students seamless interaction and community both inside and outside the physical location of the studios.

The theory of scaffolding (Bruner) also applies where students can gain support for their learning from their peers, their tutors and also through their tools. These include the Zone of Proximal Development (Vygotsky) which describes how individual learners can extend the amount they learn when they are connected to other more knowledgeable individuals.(Wheeler.S, 2014)

My written work will be a conversation around the prototypes, user testing and any finished products but it will also lead the practice and thus investigate the role of the VLE, taking into account aspects such as the Personal Learning Environment (PLE), the robust networks and connected studios. I want to look at the historical journey of companies such as Moodle and why this and many VLEs have ended up with the same visual language along with historical interface design concepts and consideration. The research will also look at the current culture of design influence (Apple as a prime example) and core user design and user experience principles. A key area I would like to focus design consideration will be on how the visual language of a VLE could both predict and influence behaviour around learning objects.

Our lives are a string of experiences. Experiences with people and experiences with things. And we, as designers — as the people who craft experiences — we have a profound responsibility to make every experience as beautiful, as comfortable, as painless, as empowering, and as delightful as possible. (Balkan, 2013)

Wrap up

I’d like to write an “Open” PhD, publish in some open manner if possible and produce external resources such as the following sites and a potential podcast interview series to document the process. –

Video of my recent Staff seminar – – password: drpro

Some related references

  • Wheeler.S , Active learning spaces. Available at: [Accessed June 18, 2014].
  • Walter, A. & Spool, J.M., 2011. Designing for Emotion,
  • Paterson, K., 2005. Differentiated Learning, Pembroke Publishers Limited.
  • Shaughnessy, A. & Brook, T., 2009. Studio Culture, Laurence King Publishers.
  • Dirksen, J., 2011. Design For How People Learn, New Riders.
  • Saffer, D., 2009. Designing for Interaction,
  • Belshaw, D., 2013. The Essential Elements of Digital Literacies. pp.1–100.
  • John, P. & Wheeler, S., 2012. The Digital Classroom, Routledge.
  • McFarland, C., Experiments for Designers, Five Simple Steps.
  • Wheeler, S., See-through learning. Available at: [Accessed April 29, 2014].
  • Kahneman, D., 2012. Thinking, Fast and Slow, Penguin UK.
  • Wenger, E., 2012. Brief introduction to communities of practice,